Enhance audience engagement through dynamic multi-platform publicity efforts while leveraging media partnerships, press coverage, and digital outreach. Improve financial oversight by delivering precise monthly reports to board for informed decision-making and fiscal stability. Establish legal and operational credibility by successfully completing all government filings and compliance requirements.

• Secured full funding for first three seasons by developing targeted sponsorship strategies and high-impact fundraising campaigns.

• Delivered a successful three-season production cycle by optimizing casting, crew coordination, and creative execution.

• Achieved a strong brand presence by designing and implementing a distinctive visual identity, including logos and marketing assets.

Streamlined integration of BIOFIRE's technical documentation into bioMérieux’s style guide to maintain consistency across all brand communications. Optimized coordination with infectious disease specialists and lab technicians by tailoring highly technical information to specific needs and expertise. Increased audience engagement by transforming complex biomedical diagnostic content into accessible formats for diverse healthcare professionals.

• Positioned company as an industry leader by writing authoritative technical blogs on advanced diagnostic solutions.

• Boosted social media engagement by curating and managing content for bioMérieux to elevate brand visibility and online presence.

• Enhanced brand storytelling through creation of impactful scripts, voiceovers, and podcasts, effectively conveying complex biomedicaltopics to broader audiences.

Oversaw and optimized global registration systems to streamline participant experiences. Managed the deployment and maintenance of event-specific mobile applications on a global scale. Delivered robust event registration experiences by integrating custom registration system to enhance associate engagement. Collaborated with cross-functional teams, including event managers and committees, to define key objectives and ensure precise execution of event initiatives. Maintained event calendar and established systems for proactive long-term event planning and management within organization.

• Formulated and executed strategic marketing plans to promote and elevate each event's impact.

• Managed brand consistency and representation of USANA across all event marketing materials.

• Boosted revenue retention by implementing strategies that optimized event participation without compromising financial goals.

• Achieved significant increases in global event attendance by executing targeted marketing campaigns across key regions, including Asia Pacific and North America.

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Developed tailored content for four international markets to streamline regulatory compliance and marketing materials across diverse countries. Delivered impactful speeches, scripts, and presentations for executives to enhance public speaking engagement and internal communication strategies. Optimized USANA distributor success by creating and redesigning strategic tools that improved sales processes and communication effectiveness. Boosted quality and relevance of internal and external written communications by overseeing and approving all content across multiple departments.

• Achieved recognition with six Communicator Awards, including two personal awards, by consistently producing high-quality editorial content for USANA Magazine, reaching 100,000 distributors and customers.

• Led an eight-person team to produce a wide array of publications and marketing materials for increasing distributor engagement and improving internal communications.

• Enabled cross-department collaboration by acting as creative services liaison to enhance interdepartmental communication and planning.

Worked as a Coordinator for the Utah Arts Festival for 20 years, beginning as an intern and continuing to coordinate various project areas. Continued to work with the festival as a Board Member.

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